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For Eric Rosado, music isn’t just background noise, it’s life. A day without music? Not a chance. With a fun, real, and positive vibe that cuts through the speakers, Eric brings the energy to every show with the hottest hits, the biggest concert giveaways, trending pop culture, and a seamless blend of social media and local flavor.

A true radio vet with a focused work ethic, Eric’s journey began in his hometown of San Francisco and has taken him across the country, earning On-Air and Programming stripes from coast to coast at stations like WiLD 94.9/San Francisco, 102.5 KDON & 105.1 K-OCEAN/Monterey, 99.1 KGGI/Riverside, 105.5 THE BEAT, Y100.1, FLY 98.5/Southwest Florida, KUBE 93.3/Seattle, JAM’N 107.5/Portland, 102.3 THE BEAT/Austin, V101.1 & KISS 107.9/Sacramento, part of the nationally syndicated “Ghetto House Radio”, creation of the “Dance Nation 90’s” streaming channel, part of iHeartRadio’s national Rhythmic CHR Programming team, and now proud to call Phoenix and the entire Valley home overseeing Sierra H Multimedia stations 101.1 THE BOUNCE, SUNNY 104.3, and MEGA 99.3

Beyond the mic, Eric’s all heart. The proud son of a veteran, he’s worked with military support organizations, volunteered at Seattle Children’s Hospital, raised awareness for the unhoused, and spoken at schools about chasing dreams in broadcasting. Half Puerto Rican, half Salvadoran, and 100% down-to-earth, Eric lives for music, sports, travel, TV, podcasts, and discovering new eats. If you see him out and about, don’t be surprised if he offers to buy you tacos, partly because he’s cool like that, but mostly because… well, he’s hungry!

E-Mail: eric.rosado@sierrah.com